About us

WE TOOK A FRESH LOOK AT CLEANING

E-Cloth is the solution for everyone, every day, and everywhere. We will improve the lifestyle of every human being and the environment we live in by developing environmentally sustainable solutions that cover all facets of life. Through education, research and partnerships E-Cloth will be a leading force for change to leave the world in a better place than it was yesterday.

At E-Cloth, we believe in the power of small changes to make a big impact. By swapping out traditional ‘cleaning’ products for our eco-friendly microfiber cloths, you can reduce your environmental footprint and make a positive impact on the planet. Our mission is to make sustainable cleaning accessible to everyone, without sacrificing performance or affordability. With E-Cloth, you can clean your home with confidence, knowing that you're using water-activated cleaning™ that's gentle on the environment and your wallet. Join us in our mission to create a greener, more sustainable world, one clean home at a time.

Quality over Quantity

Consumers have information at their fingertips and are more knowledgeable than ever. They look for the best quality at the lowest cost. E-Cloth isn’t your generic, cheap microfiber cloth, and consumers know that. With twice the absorbency and thickness, E-Cloth’s cleaning solutions are guaranteed to last at least a year.

Task-specific Efficiency

Stuck-on food on the stove top, splatter in the microwave, fingerprints on the windows, dust on the walls – there’s an E-Cloth for that! Every surface is different, so why use a one-size-fits-all approach to cleaning when E-Cloth has a specialized cloth for every task in your home? Whether it’s the non-scratch scrubbing corner on our kitchen cloth, the waffle-weave on our window cloth, or the scrubbing bristles on the stainless steel cloth, E-Cloth has the most efficient tools to get it clean in an ecological way.

Money, Time, and the Environment

Saves Money – No more buying disposable cleaning products only to buy more the next month.

Save Time – No more using blue liquid glass cleaner and paper towels that don’t work.

Save the Planet – No more disposable paper towels, plastic spray bottles or smelly cleaning solutions.